GD341

This course begins to prepare the student for understanding the audience that design always addresses. As a means to understand audience, we investigate where that is found a cultural context. Borrowing ideas from anthropology and political economy, students explore graphic design from the perspective of total communication from the larger issues confronting a society to the discreet objects and messages contained therein. Projects include identity and collateral, product and brand development, as well as publication design.

Pacific Northwest College of Art

Portland