GSM6011

This course provides the foundation and knowledge needed for global management and how to do international business. Operating internationally requires considering a broad range of variables and relationships. In this course we study the environment, markets, institutions, challenges, strategy, and operations of international and cross-cultural management. We examine the globalization of business and associated challenges posed for the competitiveness of the modern enterprise, as well as orientations, strategies, and tactics appropriate for global management success. We consider the balance between strategy and management that are integrated and global, versus responsive and multidomestic.