GSMPR625

This course explores key issues in strategic marketing and the formulation of market driven strategies. Through lectures, readings and case studies students, students learn to design and implement a process of creating relationships with customers that maximize their satisfaction, whether in profit-making, not-for-profit, or governmental environments. Students participate in a computer simulation requiring them to apply concepts discussed in the course. The course emphasizes learning by doing and requires substantial work in teams.

Atkinson Graduate School of Management

Portland, Salem