IL258

The illustration world has historically been client-directed; however, as markets shift and disciplinary lines blur, it is more important than ever for illustrators to hone their personal creative voices. In this advanced studio, students will examine the intersection of existing markets, their voice, and their desired audience to forge an entrepreneurial path. The primary goal of this course is the development of a capsule collection - a small but comprehensive series of products that are linked conceptually and stylistically. Students will sharpen their analytical and conceptual skills to produce work that pushes beyond surface-level aesthetics and continues to build upon their unique visual language. Through the creation of a pitch, they will research their audience and trends to clarify their goals and lay the groundwork for the semester. Students will then balance a self-driven practice with targeted art direction in order to concept and produce full color and limited color applications of their work for this collection.

Pacific Northwest College of Art

Portland