GSM6231

Download as PDF

Strategic Marketing for Non-Profit Organ

Atkinson InstructionalAtkinson Graduate School of Management
General

Course Description

Identifies and examines processes for assessing, establishing and maintaining value-creating relationships among suppliers, providers and consumers of nonprofit organizations. Places particular emphasis on building productive exchange relationships with donors and clients.

College/School

Atkinson Graduate School of Management

Offering Cycle, by Year

Even Years

Offering Cycle, by Semester

Spring Semester

Credit Hours Min

4
No Requirements