GSM6272

Essentially Data Science for Managers, this first course addresses the full data science workflow in the managerial context; from opportunity identification, to data visualization, statistical modeling, and value creation. Building on the analytical foundation of the required Data Analysis course (GSM 5103,) we extend our statistical modeling work to include a variety of models for prediction, classification, and segmentation. Class participants will have the opportunity to learn and practice the tools of data science using real, large-scale client data to address data-driven opportunities, of strategic importance, that cut across the functional areas of management. We draw upon a comprehensive assortment of computing tools, including Excel (exploration, proof of concept, deployment), Tableau (data visualization), and R (statistical and machine learning models.) The tools and topics of this course have proven to be particularly valuable and attractive to prospective employers of interns and graduates alike.

Atkinson Graduate School of Management

All Years

Spring Semester